PNC BANK
History
PNC Bank’s outreach efforts included a campaign for the LGBT community. The 5th largest bank in the U.S. is committed to diversity and inclusion. This is reflected in many aspects of their business; from employee programs to communities and sponsorships. T heir commitment to Lesbian, Gay, Bisexual and transgender (LGBT) communities and customers in the markets they serve are reflected in an outreach program to include over two dozen Pride events
nationwide. Their outreach touched more than 1,000,000 through promotional products and written marketing material.
Solution
PNC Bank contacted Agio Brand Solutions in 2011 to supply promotional products for it’s
LGBTQ+ marketing segment for it ’s 2,459 branches. Agio Brand Solutions created
promotional products for LGBT marketing use.
In 2015, Agio Brand Solutions partnered with Staples Promotional Products to add
products to the PNC web portal for ordering across it’s branches.
Result
Today, Agio Brand Solutions supplies LGBTQ+ themed promotional products to PNC Bank’s 2,459 branches.
In 2011, PNC launched it’s sponsorship of LGBTQ+ events in over 30 cities. PNC now has a common ordering system & fulfillment for it’s 2,450 branches.
