Georgia Lottery
History
Headquartered in Atlanta, Georgia, the GA Lottery provides it’s proceeds to prizes and education. The education money funds the HOPE Scholarship, and has become a successful model for other lotteries throughout the country. The lottery requires substantial advertising to promote awareness.
Result
Our Billboard Connection in Atlanta provides an on-going OOH (out of office) on a 4 year contract with renewals. As a result of adtervising, the lottery takes in over $1 B annually in revenue.