Wachovia OOH Campaign
History
Wachovia was a diversified financial services company based in Charlotte NC. Wachovia was the fourth-largest bank holding company in the U.S. based on total assets. At its height, it was one of the largest providers of financial services in the United States, operating financial centers in 21 states and D.C., through more than 40 offices.
Result
We were the Billboard Connection that assisted in the media buying of Wachovia’s OOH campaigns. As a result of advertising, Wachovia became the 4th largest banking instition by total assets and was purchased by Wells Fargo in 2008.