Tag Archives: Outdoor Advertising

DIY Advertising. Would you cut your own hair?

DIY home improvement shows are awesome. I especially love the ones that feature some weekend-warrior attempt to build a dream bathroom, only to find him or herself hip deep in a major mess. In business, DIY advertising is worse than a home reno fail. DIY advertising is more like a DIY haircut. It never looks good. It’s embarrassing. It will take a long time to fix. And, your next trip to the salon will be expensive. I’ve recently encountered several situations where advertisers were going to take a DIY approach. The most recent example involved a prospective client. After reviewing at.
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Got Milk?

How many words should be on a billboard? I was driving on the highway the other day and almost read a book on a billboard. Is this recommended for an advertising medium that is read at 60 mph? Here’s what Paul Suggett has to say: Billboards surround us. We probably see hundreds of billboard ads every single week, but remember just a handful. With outdoor advertising upping the stakes and becoming increasingly more competitive, it’s important to know how to make your advertising count. Here are six strategies to ensure your billboard has the highest chance of being noticed, and more importantly,.
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