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Tag Archives: Marketing

DIY Advertising. Would you cut your own hair?

DIY home improvement shows are awesome. I especially love the ones that feature some weekend-warrior attempt to build a dream bathroom, only to find him or herself hip deep in a major mess. In business, DIY advertising is worse than a home reno fail. DIY advertising is more like a DIY haircut. It never looks good. It’s embarrassing. It will take a long time to fix. And, your next trip to the salon will be expensive. I’ve recently encountered several situations where advertisers were going to take a DIY approach. The most recent example involved a prospective client. After reviewing at.
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Pennsylvania Considering Ban on All Gifts to Politicians: What Do You Think?

What do you think? Should Pennsylvania follow the lead of states like Florida and enact a total ban on gifts to politicians? Should allowances be made for gifts under a certain value, as other states have done? Or should there be no ban on gifts at all? I found the following by Michael Cornnell in Promo Marketing Magazine: The state of Pennsylvania is currently considering a major political reform bill affecting the value and type of gifts that politicians from the state can receive. The current bill, which affects cash gifts only, has passed the state senate but a larger ban—one that.
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