Market Research
Spend smart: add research to your campaign
Market Research
- Have you been conducting direct mail campaigns with no results?
- Are your employee health incentives working to reduce your healthcare expenses?
- Do your promotional product incentives yield little ROI?
Agio Brand Solutions market research can help answer many of these questions and help you spend your money wisely. We offer qualitative or quantitative market research to add data and analysis to your outdoor advertising, direct mail or promotional product campaign
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Spend your money wisely with optimization tools and research.
GEOGRAPHIC OPTIMIZATION TOOLS
Add over 34 Smart Strategies
Build unusual and thoughtful media plans devoid of popular techniques which fail to deliver real world results
Reinforce your billboard ad or expo exhibit with a mobile ad to drive customers.
Drive leads, sales, and engagement by showing product-specific ads to customers, based on their behavior on your site.
Based on a user’s online site behavior, trigger a customized snail-mail offering to be sent directly to the user’s home.
Leverage point-of-sale and online data from major department stores, charge cards, and industry leaders, such as: Mastercard, LinkedIn, Nielson, Amazon.
Deploy real-time search and browser data to find users in need of your product or service right now.
Seamlessly integrate your ads into a website’s existing content, giving them the appearance of native media.
On communities like Facebook and Instagram, we combine audience-buying pre-qualification with high-impact in-stream creatives, streamlined with the rest of your media program.
Discover audiences by targeting articles and web pages that contain keywords and phrases relevant to your brand.
marketing & advertising mix
Simply said, We do more for you!
There are several types of advertising and marketing. All marketing is designed to inform, persuade and remind your end user of your product or service. Ideally, with an endless budget, all marketing should contain an aspect of each sector of marketing and advertising. Agio assists with promotional marketing and OOH.
Promotional marketing (promotional products, flyers, direct mail, trade shows, coupons and loyalty programs) presents information, increases demand and differentiates your product. Promotional marketing pushes your brand and enhancing loyalty for your product or service.
Out-of-Home Advertising, radio, television and print ads are designed to remind, encourage, persuade, or manipulate the audience to take action or to continue their behavior. This includes billboards, transit ads, bus shelters, malls, kiosks, airport ads, bus ads, cinema and more.
All of these marketing and advertising products need to be followed by personal selling and business referrals. A great advertising campaign and marketing outreach will not work if you do not have people in place to receive the sale..
Place based displays consist of a wide variety of formats that are specially located at destinations. These are most commonly Posters, but can vary based on location. Some of the most common places where these displays are found include the restrooms of restaurants and nightclubs, at the gym/health club, on college and high school campuses, military bases, in doctors’ waiting rooms, pharmacies, ski resorts, hair salons and at rest areas. Digital screens and video networks are also available at many of these places.
Pay-per-click (PPC) and smart web ads are forms of direct marketing. Direct marketing allows businesses to communicate directly to the customer when a need arises. Text messaging, proximity marketing, social media marketing are new technological methods of communicating to your end user.