In 2007, Michael Tolassi, the principal of Agio Brand Solutions, LLC, was searching for a personalized gift for a friend and decided that engraving his friend’s logo on the shiny silver case of the most popular MP3 player of the time would be a great idea. Unfortunately, the manufacturer would only engrave text. Instead of throwing in the towel and accepting the status quo, Tolassi fell back on a key lesson he learned during his years of service in the United States Army: Adapt and Overcome. And so he did. “Almost immediately my business partner and I decided to rent a 50-square.
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