Category Archives: Outdoor Advertising

How AGIO Started?

In 2007, Michael Tolassi, the principal of Agio Brand Solutions, LLC, was searching for a personalized gift for a friend and decided that engraving his friend’s logo on the shiny silver case of the most popular MP3 player of the time would be a great idea. Unfortunately, the manufacturer would only engrave text. Instead of throwing in the towel and accepting the status quo, Tolassi fell back on a key lesson he learned during his years of service in the United States Army: Adapt and Overcome. And so he did. “Almost immediately my business partner and I decided to rent a 50-square.
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Got Milk?

How many words should be on a billboard? I was driving on the highway the other day and almost read a book on a billboard. Is this recommended for an advertising medium that is read at 60 mph? Here’s what Paul Suggett has to say: Billboards surround us. We probably see hundreds of billboard ads every single week, but remember just a handful. With outdoor advertising upping the stakes and becoming increasingly more competitive, it’s important to know how to make your advertising count. Here are six strategies to ensure your billboard has the highest chance of being noticed, and more importantly,.
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