DIY home improvement shows are awesome. I especially love the ones that feature some weekend-warrior attempt to build a dream bathroom, only to find him or herself hip deep in a major mess. In business, DIY advertising is worse than a home reno fail. DIY advertising is more like a DIY haircut. It never looks good. It’s embarrassing. It will take a long time to fix. And, your next trip to the salon will be expensive. I’ve recently encountered several situations where advertisers were going to take a DIY approach. The most recent example involved a prospective client. After reviewing at.
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