How many words should be on a billboard? I was driving on the highway the other day and almost read a book on a billboard. Is this recommended for an advertising medium that is read at 60 mph? Here’s what Paul Suggett has to say: Billboards surround us. We probably see hundreds of billboard ads every single week, but remember just a handful. With outdoor advertising upping the stakes and becoming increasingly more competitive, it’s important to know how to make your advertising count. Here are six strategies to ensure your billboard has the highest chance of being noticed, and more importantly,.
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