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Category Archives: Advertising

DIY Advertising. Would you cut your own hair?

DIY home improvement shows are awesome. I especially love the ones that feature some weekend-warrior attempt to build a dream bathroom, only to find him or herself hip deep in a major mess. In business, DIY advertising is worse than a home reno fail. DIY advertising is more like a DIY haircut. It never looks good. It’s embarrassing. It will take a long time to fix. And, your next trip to the salon will be expensive. I’ve recently encountered several situations where advertisers were going to take a DIY approach. The most recent example involved a prospective client. After reviewing at.
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How AGIO Started?

In 2007, Michael Tolassi, the principal of Agio Brand Solutions, LLC, was searching for a personalized gift for a friend and decided that engraving his friend’s logo on the shiny silver case of the most popular MP3 player of the time would be a great idea. Unfortunately, the manufacturer would only engrave text. Instead of throwing in the towel and accepting the status quo, Tolassi fell back on a key lesson he learned during his years of service in the United States Army: Adapt and Overcome. And so he did. “Almost immediately my business partner and I decided to rent a 50-square.
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